Stop Caring about the Analytics

I have two blogs. One is this, and the other one is a travel blog — which I think is doing quite okay.

I installed analytics in both, with Jetpack for WordPress. Well, honestly, I have removed it temporarily for this blog because of some server issue before. But I have a hard time deciding to put it back.

Once in the past I was obsessed with stats. That was something that propelled me to produce new content and improve the quality of the content. When I used to have comments in my blog, it was even worse. I gauged post quality by the number of comments.

In the heyday of web design, you had page hit counters and a remotely-hosted stat site that detected demographic information of your site’s visitors.

It does apply to my tweets, too. I have my personal Twitter account and the travel blog’s Twitter account. I would obsessively check the follower count, the favorite list — whether someone, somewhere have favorited my stuff and how many times. Then, once in the lame past of my tweeting history, I also signed up for a service that detected when a user on Twitter has unfollowed me and it will notify me. I was that paranoid.

Then, came the silly Klout score.

I was dead obsessed about these things.

I decided then not to care about things like those anymore. There are several reasons.

First, obsessing about analytics takes away my focus on creating quality content. Or at least, genuine content. A content that is true to yourself, and one which you do with the ways you believe in. The mission is to have the constant motivation and trajectory to increase the quality of your content without worrying too much about what people say.

Second, analytics is mediocrity. If the content or product is genuinely good, people will come to you no matter what the analytics say.

Third, analytics is “business tell-tale”. It’s everything to do with selling & convincing. See point 2. Good content or product don’t need convincing. You can have fewer audience but greater potential.

You can have analytics tool installed or whatever, but don’t spend your time on that every night. Spend your time creating good content and product instead.