Hey there! I am Sigit! I am a designer/design manager. I am excited at the opportunity to solve human problems through design. View my work.


Designer/Design Manager with passion in solving human problems through experience design. Over a decade of experience in designing digital product experiences with major impact to millions of customers, in various industries including technology, finance and e-commerce. Experience and expertise in facilitating design process: design strategy, prototyping, visual design and working hand-in-hand with smart engineering teams to ship time-critical products with accountability. Experienced in being an individual contributor and/or a people manager. Download my CV here.

I also blog about designing products that help make lives better for all (not just for profit!), read over and subscribe at Unlearning UX!

I also run a design podcast “Design 1:1” interviewing high-profile UX designers about their craft and life.

Latest Work Experience

Senior Product Designer, International Growth at Shopify

Singapore, 2020 – present

Designing and building Shopify for the China and Southeast Asia markets. Working as part of the global pod based in Singapore.

Senior Manager, Design at Expedia Group

Singapore, 2016 – 2020

Working on Vrbo, an Expedia brand, the world’s leader in vacation rentals with sites representing more than 1 million online bookable vacation rental listings. I work within the Product team in Singapore, reporting and collaborating with the teams in headquarter (Austin, TX) and other global offices as necessary.

Responsible for leading design in Asia Pacific and affiliates program. We help launch more sites in the Asian markets and to evangelise localisation effort and awareness, particularly those affecting design and product decisions (think language, content, standardisations, cultural and behavioral considerations, and many more), and affiliates program. We help define requirements, drive product decisions with design thinking, and prepare, observe or execute user research prior to designing to validate ideas, or after designing to validate it even further. During the delivery phase, support the engineering team to shape the product as designed.

Managing a team of senior designers in Singapore and Sydney, Australia.

Product Manager and Senior Designer at Ice House

Jakarta, Indonesia, various times, 2014-2016

Ice House is a global software development agency that offers on-demand technical consulting, product design, project management and engineering implementation services. Ice House is proud to be 1 of 25 Google Certified Agencies in the world. I helped clients define their product requirements and design. Throughout the workflow, I became the expert contact for clients and internally in digital product design process: design requirements, flows, wireframes, low-fi or high-fi prototypes, visual design, asset delivery.

AVP, Product Designer at DBS Bank

Singapore, 2014-2015

Designing user experience and user interface for customers that include iBanking and mBanking, including features such as basic account management, payments, transfers, account openings, onboarding and small maintenance tweaks to existing business-as-usual content. I contributed to define requirements, drive product decisions with design thinking, and prepare, observe or execute user research prior to designing to validate ideas, or after designing to validate it even further. During the delivery phase, support the engineering team to shape the product as designed.

A more comprehensive work history can be found on LinkedIn.


Mentor for Design Thinking, Kibar

Indonesia, 2015-2016

The 1000 Digital Startups Movement, Indonesia, is a non-profit movement initiated by Kibar, a startup community and program initiator in Indonesia, endorsed by the Ministry of Communication and Information, The Republic of Indonesia, to provide mentoring programs for discerning startup founders who want to uncover the best practices to launch their startups through a series of workshop sessions in business, technology and design.

I am one of the key mentors in Design Thinking, where in every city that they launch, it will be one of the daily mentoring sessions held.

The first session was held in Jakarta, where I led a Design Sprint session with around 70 participants.

Judges and Speaker, Google Android Kejar Hackathon

Indonesia, 2015-2016

Collaborating with the Indonesian Ministry of Education, Google organized a hackathon for students and the general public to create products & solutions for the education technology (“ed-tech”) market. In an intense 2-day session, they try to prototype their idea and convince the mentors and judges to select the best ideas and compete for prizes.

I was invited to speak about design for these early-product teams, and mentor several teams on one-on-one basis. I was also invited to judge these ideas and prototypes. Here’s a summary of that event.

Speaker, Tech in Asia DevTalk 2016

Indonesia, 2016

Tech in Asia DevTalk was a casual meetup with designers and developers in Jakarta, where a handful of speakers were invited to speak about certain topic like design, startup business or engineering. I was one of the invited speakers in one of their sessions. Here’s a summary of my talk.

Mentor, Google Launchpad Week, 2015

Indonesia, 2015

Google ventured out to Indonesia to mentor early-stage startup or teams who have ideas to start on a business. Google preselected the most promising teams and invited them to a week of bootcamp where mentors from various industries (design, business, technology) did a one-day training. I was part of the design mentors in the Design Day. Here’s a summary of that bootcamp.

About this site

This website is run on WordPress, on a modified theme, originally McLuhan by Anders Noren and Google Fonts for the font goodness. The typeface used in the headlines and navigation is Fira Sans, designed by Erik Spiekermann.

There’s an older version of this website, if you are curious.