Sigit Adinugroho — About


I've had a diverse and enriching journey in the field of product design and management, spanning various industries and locations.



I am Sigit, originally from Indonesia, and I have resided in Singapore since 2016, which I now consider my second home.

My professional background centers on product design, with a leadership role as a product design lead/manager since 2019.

My career started at Oracle, where I embarked on my professional journey after graduating from university. Working in a large organization with a focus on education, I gained invaluable experience to start my career as I laid its foundation.

Subsequently, I ventured into the startup realm, joining Ice House. Here, I learned how to manage a design team, facilitate design workshops, and present design solutions to clients, which were pivotal skills in my growth.

My journey continued at Bukalapak, where I gained my first taste of the startup world during its seed stage. This experience allowed me to contribute to the company's early growth and development in the e-commerce sector.

My next chapter took me to DBS Bank, where I served as AVP Product Design and was part of the pioneering UX team. We started from the ground up and laid the foundation for important projects, such as digital banking onboarding and improving the mobile app experience. Working in a small, tight-knit team within a corporate setting, I had the opportunity to be hands-on, from design to research, and played a crucial role in advocating for the importance of UX and proper product design processes.

At Vrbo, a global vacation rental marketplace under the Expedia umbrella, I had the privilege of serving as both a Lead Designer and Senior Design Manager. My team spanned various Asia Pacific locations, and together, we worked on projects covering stay experiences, global market acceleration, and growth initiatives. Our efforts led to the successful launch of unique platforms across the Asia Pacific region.

My most recent role was at Shopify, where I took on the position of Senior Product Designer within the International Growth team. My primary focus was on China and the Asia Pacific markets. Collaborating with a diverse team of professionals, including designers, product managers, engineers, and researchers across the region, we tailored Shopify to meet the specific needs of merchants in these markets.

Currently, I am at Tripadvisor, based in Singapore. Here, I am dedicated to working on Vacation Rentals products, including Holiday Lettings. It's a space I'm familiar with from my previous experience, and despite the challenges posed by the COVID-19 pandemic, I see tremendous potential and exciting opportunities in the travel industry.

In conclusion, my professional journey has been a dynamic and rewarding one, marked by continuous learning, diverse experiences, and a commitment to user-centric design principles and team leadership.

Personal Life

In real life, I have a small family, and now I am a father and a husband. I enjoy spending time with them when I am not at work. I am also a big fan of Lego and photography. I also like travel.

I blog on the side, and sometimes Youtube.

I have an X account as well as Threads. See you there!

Leadership Q&A

I’m always passionate about design leadership and management. I made a summary on my thoughts & principles related to UX leadership, in the form of Q&A and examples from real experiences.

Community Experiences

Team speaking engagement with Gens de Confiance · May 2024

Sharing with their product and design team on working remote as a UX designer: challenges, best practices, solutions

Student speaking engagement with Design Faculty, Universitas Negeri Padang, Indonesia · October 2023

Speaking to budding design students from a renowned provincial university in western Sumatera, Indonesia. Shared about design career tips & tricks.

Featured on MakerStations · January 2023

Interview with an online magazine documenting people's working desks and environment.

Featured on Lovers Magazine · September 2022

Interview with an online magazine about renowned designers and makers on their philosophy, habit, career history and work setup.

Speaker at Glints Experts Class · May 2021

Presenting about jumpstarting career in UX.

Speaker at General Assembly Singapore · March 2021

Presenting about UX career advice for General Assembly students in Singapore.

Speaker at UXDX Community Singapore · January 2021

Presenting about cross-cultural UX with my colleague at Shopify, Christine Wang (China UX Research Lead).

Mentor at CuriousCore · November 2020 - November 2022

Adhoc mock interviews and portfolio review for designers in Singapore.

Mentor at Amazing Design People List · June 2020 - June 2022

A list created to help designers impacted by COVID-19 get jobs.

Team speaking engagement with Evermos UX team · March 2021

Sharing with their product and design team on multicultural design.

UX Speaker at Tech In Asia DevTalk 2016 · January 2016

Presented a case on how to integrate user experience research and design in lean & agile environment.

UX Speaker at Google HackFair · December 2015

Presented a case of optimising user experience through practical ways in a small to medium-sized organisation.

UI/UX Mentor at Google Launchpad Week · November 2015

A week-long learning opportunity for startups to help them improve in four areas: product strategy, UI/UX, technology and marketing.

Thanks for reading this far!

Have questions? Or just want to talk? Email or add on LinkedIn. That’s the best way to contact me, thank you.