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Designer, father, amateur human
Designer, father, amateur human
Designer rooted in Asia, passionate about travel and cross-cultural design. Delivered regional and global impact at Tripadvisor, Shopify, Expedia and Oracle.
Designer rooted in Asia, passionate about travel and cross-cultural design. Delivered regional and global impact at Tripadvisor, Shopify, Expedia and Oracle.
Contact me for password
YouTrip Project New Gen
YouTrip Project New Gen
A New Generation of Growth
A New Generation of Growth
Designing a major new product vertical for YouTrip (Southeast Asia’s leading multi-currency wallet). This strategic expansion aimed to unlock an entirely new user demographic beyond the core traveler base.
Designing a major new product vertical for YouTrip (Southeast Asia’s leading multi-currency wallet). This strategic expansion aimed to unlock an entirely new user demographic beyond the core traveler base.
YouTrip · 2025 · Singapore
Overview needs password, case study needs request. Reach out to me for details.
Reach out to me for password.
Tripadvisor Experiences
Tripadvisor Experiences
From Hard Sell to Helpful Guide
From Hard Sell to Helpful Guide
Redesigned geo pages, lowering bounce rates and redefining discovery at Tripadvisor.
Redesigned geo pages, lowering bounce rates and redefining discovery at Tripadvisor.
Tripadvisor · 2022 · Global
Tripadvisor Vacation Rentals
Tripadvisor Vacation Rentals
When Small Fixes Drive Big Wins
When Small Fixes Drive Big Wins
Shipped 90+ UX improvements, driving $6.5M revenue and expanding team scope.
Shipped 90+ UX improvements, driving $6.5M revenue and expanding team scope.
Tripadvisor · 2023 · Global
Tripadvisor Plus
Tripadvisor Plus
From Perks to a $1B Service
From Perks to a $1B Service
Reset Tripadvisor Plus with a Service Blueprint that unlocked $1B revenue potential.
Reset Tripadvisor Plus with a Service Blueprint that unlocked $1B revenue potential.
Tripadvisor · 2021 · United States
Shopify Live Selling
Shopify Live Selling
Hackathon to Global Commerce Shift
Hackathon to Global Commerce Shift
Prototyped live selling for Shopify, influencing partnerships with TikTok & Facebook.
Prototyped live selling for Shopify, influencing partnerships with TikTok & Facebook.
Shopify · 2021 · Singapore
HomeAway Japan
HomeAway Japan
Bridging Cultures, Building Trust
Bridging Cultures, Building Trust
Boosted funnel conversions 5X in Japan and created a Design Playbook for East Asia.
Boosted funnel conversions 5X in Japan and created a Design Playbook for East Asia.
HomeAway · 2018-2019 · Singapore
HomeAway Affiliates
HomeAway Affiliates
Designing Growth Beyond APIs
Designing Growth Beyond APIs
Secured Japan Airlines and other affiliates with new co-branding and white-label models.
Secured Japan Airlines and other affiliates with new co-branding and white-label models.
HomeAway · 2019 · Singapore
Kind words
Kind words
Sigit is an extremely talented and thoughtful designer who consistently elevates design standards through his meticulous and impactful work. With a strong focus onempathy and localization, he excels at crafting user-centric, accessible, and meaningful experiences for diverse audiences. As a manager, Sigit demonstrates pragmatism, clear communication, and a commitment to fostering a healthy work-life balance for his team.
Sigit is an extremely talented and thoughtful designer who consistently elevates design standards through his meticulous and impactful work. With a strong focus onempathy and localization, he excels at crafting user-centric, accessible, and meaningful experiences for diverse audiences. As a manager, Sigit demonstrates pragmatism, clear communication, and a commitment to fostering a healthy work-life balance for his team.
Shahina Khanna, Senior Product Designer at Tripadvisor
Sigit was an invaluable member of our team—warm-hearted, supportive, and incredibly easy to collaborate with. His self-directed approach to experience design led him to explore a wide range of creative solutions, always pushing for novel, actionable ideas. But beyond his ability to generate innovative designs, what truly set him apart was his impact—his work directly lifted conversion and revenue across multiple platforms. On top of that, he was a dedicated mentor, nurturing our interns and helping them grow into confident, full-fledged contributors. Any team would be lucky to have him.
Sigit was an invaluable member of our team—warm-hearted, supportive, and incredibly easy to collaborate with. His self-directed approach to experience design led him to explore a wide range of creative solutions, always pushing for novel, actionable ideas. But beyond his ability to generate innovative designs, what truly set him apart was his impact—his work directly lifted conversion and revenue across multiple platforms. On top of that, he was a dedicated mentor, nurturing our interns and helping them grow into confident, full-fledged contributors. Any team would be lucky to have him.
Brandon Schmittling, Associate Director of Design, Tripadvisor
From the planning and orchestration of the work through the direction and feedback he provides to his design team, Sigit applied abundant care and craft at every touchpoint. He is an extremely caring mentor - always looking to lift others up around him and a curious mind to continually self-improve along the way. He's been a fantastic teammate, and I hope to work together someday again as he is an exceptional designer/design leader.
From the planning and orchestration of the work through the direction and feedback he provides to his design team, Sigit applied abundant care and craft at every touchpoint. He is an extremely caring mentor - always looking to lift others up around him and a curious mind to continually self-improve along the way. He's been a fantastic teammate, and I hope to work together someday again as he is an exceptional designer/design leader.
Brad Zabroski, Director of Design, Expedia Group
Sigit is a warm, people-focused designer who makes the whole team feel included and inspired. He is nurturing to younger designers and finds ways to improve the team's workflow, such as pioneering a AI agent for the team to assist with in-app copywriting. Sigit also excels at brainstorming, and was fundamental to the discovery and ideation phase of new initiatives at YouTrip.
Sigit is a warm, people-focused designer who makes the whole team feel included and inspired. He is nurturing to younger designers and finds ways to improve the team's workflow, such as pioneering a AI agent for the team to assist with in-app copywriting. Sigit also excels at brainstorming, and was fundamental to the discovery and ideation phase of new initiatives at YouTrip.
Sebastien Kun, Senior Product Designer, YouTrip
Sigit was a thoughtful and skilled Product Designer who brought a deep understanding of user-centred design that leveraged insights across multiple markets, making him a key contributor to the Global Markets team. He is open, humble and straightforward, which gives him the ability to listen, adapt and collaborate well with others, making him a trusted partner for engineers, PMs and stakeholders alike. Given the chance, I would most certainly work with Sigit again.
Sigit was a thoughtful and skilled Product Designer who brought a deep understanding of user-centred design that leveraged insights across multiple markets, making him a key contributor to the Global Markets team. He is open, humble and straightforward, which gives him the ability to listen, adapt and collaborate well with others, making him a trusted partner for engineers, PMs and stakeholders alike. Given the chance, I would most certainly work with Sigit again.
Jane Lim, VP of Global Markets, Tripadvisor
